Every commercial website is built with a strong motive. Moreover, every such website stands for different customers or consumers. Considering this notion, a web builder should tailor the website according to the area where the website is going to perform. Most of the personalization of any website comes from its designing, and precisely website designing is both functional and structural part of the website. Whether you look for the Web Design Companies in London or somewhere else, you need to know what features that your website should have are. This article describes you the essential features of a hotel website design.
Here are the five essential features of a hotel website design:
- Direct Booking Option:
It takes just a few seconds for the visitors to change their mind. A direct booking option on the home page can significantly increase the number of customers. It is estimated that not less than 60 per cent of hotel booking is done online. Therefore, it not just important for hotel owners to let the people book their room online but also provides them clear and simple booking option on their website page, Web Design Company London.
- Map and direction feature:
When you know almost every visitor on your website is from a foreign land, they do not know much about the location; then you should provide them inbuilt map facility on your website. From marketing point-of-view, it is not good to let the users go on the different website to search information. You need to provide essential information on your web page so that their visit will end with a successful booking.
- Clear Navigation and relevant content:
Website with complicated navigation performs poor in the market. These websites have a huge number of bounce rates, which consequently also perform poor on search engines. Clear navigation and relevant content are important for not just hotel websites but every website that is looking for better visibility. A professional SEO Expert London always considers this as their first priority.
- Visual Information:
Most of the visitors of hotel website look for visual information on the website. If they do not find any, then they can move to other websites. Therefore, you need to decorate your website with images and videos. It is the designer to optimize the webpage with enough images in good qualities.
- Social Integration
Another important feature of hotel website design is to provide a link on webpages that leads the visitors to the social media. It is beneficial if users describe and share your hotel on the social media. Moreover, your website should have guest reviews and feedback so that this stuff also impresses visitors to make a booking.
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